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The Age of the Storyteller

A practical guide for launching your book

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Authors Guild Foundation presents The Age of the Storyteller featuring Lisa Weinert in conversation with leading publishing professionals discussing what authors need to know as they launch their books.


Welcome to The Age of the Storyteller

A practical guide for launching your book

This course, designed by the Authors Guild Foundation and Lisa Weinert, will empower you with practical tools to market and promote your book while keeping the creative experience at the center of the process. In these eight modules, you will learn the ins and outs of bringing your book to market and how to choose the best path for you and your book project. Twenty-one industry leaders join each webinar and discuss a range of the most pressing issues facing writers today. Lisa Weinert will also be available for weekly Q&A sessions, exclusively for Authors Guild Members.

In these cutting-edge modules, you will have access to the first-hand experiences from a diverse selection of industry leaders:


Tina Andreadis, director of Publicity, HarperCollins

Jennifer Baker, author and creator of podcast Minorities in Publishing

Dan Blank, marketing consultant

Regina Brooks, founder, Serendipity Literary Agency

Fauzia Burke, president, FSB Associates

Nicole Cardoza, digital marketing consultant

Katie Freeman, executive publicist, Riverhead Books

Dan Gerstein, CEO, Gotham Ghostwriters

Charreah Jackson, author of Boss Bride

Intisar Khanani, author of The Sunbolt Chronicles and Thorn

Maggie Langrick, publisher, LifeTree Media

Richard Nash, publishing strategist and entrepreneur

Toni Robino, ghostwriter and book coach

Ellen Scordato, partner, Stonesong Literary Agency

Jeff Seroy, SVP of publicity and marketing, Farrar, Straus and Giroux LLC

Cynthia Shannan, editor, Chronicle Books

Anjali Singh, agent at Ayesha Pande Literary Agency

Elizabeth Silver, author of The Tincture of Time and The Execution of Noa P. Singleton

Phil Stamper, author of The Gravity of Us

Jeff Umbro, digital marketing consultant, creator of Podglomerate

Jamia Wilson, executive director and publisher, Feminist Press

The modules will cover:

  • An overview of today’s publishing landscape
  • The impact of digital publishing on the publisher, reader, and writer
  • The pros and cons of self-publishing, hybrid publishing, and traditional publishing models
  • How to treat a book project like a startup
  • Building an audience in advance of publication or seeking a publisher
  • Where to look and what questions to consider when choosing a publishing path
  • How to become an active literary citizen in person and online
  • How to prepare PR materials and media lists
  • Arranging your own author events
  • Best practices for social media
  • Long-term and ongoing strategies for promotion and reader engagement, including speaking, teaching, and social media/digital marketing best practices


Your Instructor


Lisa Weinert
Lisa Weinert

Lisa Weinert is passionate about powerful voices and the potential for storytelling to heal and transform lives. She offers mindfulness-based publishing services, including coaching packages, classes and workshops designed to provide practical marketing tools while keeping the creative process at the center of the experience. She began her career in 2002 as a book publicist at the Knopf Doubleday Group, Random House Inc. There she worked with hundreds of award-winning and bestselling authors. Motivated by marrying the best practices of traditional publishing with all the new opportunities digital publishing offered, she founded Lisa Weinert Consulting (LWC) in 2011 to offer customized publishing and publicity campaigns for authors. In 2016, she launched Narrative Healing: Unlock the Power of Storytelling, an annual program at the Kripalu Center for Yoga & Health. She is currently teaching a publishing course at Wesleyan University.

www.lisaweinert.com


Class Curriculum


  The Age of the Storyteller: Introduction
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  Module 1: The Age of the Storyteller
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  Module 2: Your Book is a Startup
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  Module 3: Be a Literary Citizen
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  Module 4: Design Your Author Brand
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  Module 5: You're in the Driver's Seat. Now What? How to Choose the Right Publishing Path
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  Module 6: Nuts and Bolts—Publicity for Every Author
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  Module 7: Social Media for Writers
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  Module 8: Beyond the Launch—Reader Engagement in the Long Term
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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